01 — What's inside

Every logo.
Every value.

The Slop CVI in Slop Cloud: its contents beside the Colour chapter, with swatch cards for Ink, Paper and Slop Orange, each with its share of a design, contrast, HEX, RGB and tints
The Slop CVI, in use: a chapter a page, set in the brand’s own fonts.

The chapters of a real CVI

The brand, logo, colour, typography, imagery, icons, graphic elements, layout, tone of voice, applications and downloads, plus chapters of your own.

Logos, measured

Every version on the ground it was made for, with its clear space drawn and its smallest size shown at that size. All of them in one ZIP.

Colours with every value

HEX, RGB, CMYK, Pantone and RAL, tints, the palette’s proportions and how readable text is on each colour. Click a value to copy it.

Type in its own fonts

Typefaces as specimens set in the typeface itself, and the text styles from headlines to captions. The book sets its own headings in the brand’s fonts.

Built in place, published once

Edit the book on the page you read it on. A draft is followed by nobody; publishing puts it in use and archives the one before. A new version starts as a copy.

For people who build

Print it or save it as a PDF, a chapter to a page. Developers take the colours, typefaces and text styles as design tokens in CSS or JSON.

02 — With your agent

The source of truth.
For robots too.

Give your agent CVI and it reads the brand’s CVI in use, looks at the logos and pictures, and downloads the files it needs to put the real logo in a design or set text in the real font.

It can build one too, from the files you give it: chapters, logos, colours, typefaces and rules. Publishing is a permission of its own. Whenever it works on design or pictures, it hears about the brand’s CVI before any other direction.

Connect one from the Agents page of your workspace. How agents fit in.

Things to ask it

  • Start a CVI for the client from these logo files and the PDF guidelines.
  • Which orange is ours, and can white text sit on it?
  • Put our logo on this slide, in the version made for dark backgrounds.

Feed us
a brief.

A Kempu team with a brand, a site or a launch on the way? Tell us what it is and when it needs to exist. Outside Kempu, with an idea that stretches us? We’d love to hear it. The robots are hungry.

Dollop, the little Slop robot, on top of a rickety wooden stepladder, tenderly spoon-feeding orange jelly to a marble bust of David