01 — What's inside

Every brand.
One brief.

The Our brand page of Slop in Client Hub: the summary, the essentials (tone of voice, key message and a Must rule), its topics, and the CVI, people, notes and moodboards beside them
Our brand in Client Hub: essentials first, then the topics the work keeps coming back to.

Organised by the job

Overview, audience, writing, design, files and notes. Each piece of guidance lives where you look for it, and nowhere twice. Projects and Clients sit in the rail.

Topics

Everything about one thing in one place: the logo, the mascot, blog posts, a newsletter. Each topic has its own guidance, examples, prompts, files and boards, and a line saying when it applies.

Who the work is for

Target audiences as ideal clients: what they want, what troubles them, what makes them hesitate and the words they search with. Plus search keywords and competitors.

How the brand talks

Tone of voice, key messages word for word, wording to use and to avoid, and rules marked Must or Should. What matters most is marked essential and comes first everywhere.

How the brand looks

Colours, typefaces and visual guidelines with their files, kept privately with the client. When the brand has a CVI in use, the page and the brief point to it first.

Our brand

The workspace’s own organisation is kept like a client, with its voice, its logo and its rules. The agency briefs itself the way it briefs everyone else.

Files that wait for a yes

A picture an agent made arrives as proposed and waits for a person to approve or reject it. Nothing proposed is used as the real thing.

Projects inherit

A project gets all of its client’s guidance and adds its own, which wins where the two differ. Nobody copies the brand book into every job.

The AI brief

All of it in one Markdown brief, or the brief for one topic: essentials first, decisions and feedback included, never shortened, and never the contacts. Every file carries its number, so an agent can look at it.

02 — With your agent

No more
blank prompts.

Give your agent Client Hub and it finds the client, reads the whole brief and writes in the brand’s voice, to its rules and its wording.

Tell it about a meeting, a piece of feedback or a decision and it can record it as a note, so the next brief knows too. Reading, adding guidance and notes, adding files, changing or deleting them, and managing clients are separate permissions you give or keep. The AI brief never carries the contacts.

Connect one from the Agents page of your workspace. How agents fit in.

Things to ask it

  • Read the brief for Project Alpha and draft three LinkedIn posts for the launch.
  • Record that the client approved the new tagline today.
  • Read the mascot topic and make a new picture for Friday’s post, as a proposed file.

Feed us
a brief.

A Kempu team with a brand, a site or a launch on the way? Tell us what it is and when it needs to exist. Outside Kempu, with an idea that stretches us? We’d love to hear it. The robots are hungry.

Dollop, the little Slop robot, on top of a rickety wooden stepladder, tenderly spoon-feeding orange jelly to a marble bust of David